Nokia’s content strategy (EMI aims to join Nokia’s music offering)

As we talked before in this site, Nokia is going deeper in its strategy of partnership with musical companies.

In fact, EMI said on Wednesday it was in talks with mobile handset maker Nokia to offer its songs as part of Nokia’s new “Comes with Music” offering. (link)

The music industry is moving faster to this new scenario because of the CD’s market trends.

Wich is interesting for me is that Nokia studied their client needs and they really takes it seriously, using etnography (http://www.janchipchase.com) and building up a global practice of desing (with branches at Asia, Brasil and others) where they research in situ the cultural and behavioral aspects of the users.

Music at the cell phone is more than a fade is at the heart of our person center network society (see this link).

Music could be a social object that glue a group of people in comunities based on cell phone technology (mobile).

So Nokia is changing the all industry and off course the way that companies are doing business together in the mobile devices (off course computers) and music industry.

You can see this effects on Apple new talking to labels about unlimited music.

They are talking with major music companies to offer customers free access to its entire iTunes music library in exchange for paying a premium for its iPods and iPhones. (see the news here).

So the future is full of open posibilities for the convergence between this two industries. Content and artifacts (intellient phones, portable computers).

What do you think about it?.